Feedback — User Guide

What is the Feedback app?

Feedback lets you collect structured, private feedback from your customers — anchored to a specific product. It's different from public reviews (which go to other shoppers) and from support tickets (which are about something being wrong). Feedback is for "tell us what you think" — sizing, taste, comfort, first impressions, or anything you want to ask.

Use it for size-and-fit feedback on clothing, taste notes on food, comfort surveys for furniture, or any structured customer voice you'd like to capture.

Getting Started

When you first open the admin panel, you'll see the setup wizard:

1. Pick a starting template — five ready-made forms cover the most common cases (general, size & fit, taste & quality, comfort & use, first impressions), plus a blank "Build from scratch" option.
2. Choose how to handle user identity:
   • Always anonymous — no name or email collected
   • Optional — users can leave contact details if they want a reply
   • Required — users must provide name and email
3. Click Get started. Your form is live.

Day-to-day Usage

Customers see your form whenever they open the SmartLinks page for a product in this collection. They fill it in and hit send — submissions land in your Inbox.

Feedback is private by default — only your team sees it.

Admin Configuration

The admin panel has three tabs:

Inbox

A feed of every submission across the collection. Each card shows the submitter (or "anonymous"), the product, when it was sent, and the first couple of answers.

Form

Edit the form title, intro, and questions. Add, remove, reorder, or edit any field. Available field types:

• Short text
• Long text
• Star rating (1–5 or up to 10)
• Number scale (e.g. 0–10 NPS-style)
• Single choice
• Multiple choice
• Yes / No

Click any question to edit its label, help text, requirements, and options — with a live preview.

Settings

• Identity — change anonymous / optional / required
• Notifications — none, on each submission, or daily digest (delivered via SmartLinks comms)
• Replies — enable two-way email replies to submitters

Coming next (in development)

• Submission detail view with full responses
• Two-way email replies via SmartLinks comms
• Tags for triage
• AI-powered summary of recent feedback
• CSV export
• Post-submit CTAs (link to competitions, mailing list, discount codes)

FAQ

Q: Where is the feedback stored? A: Each submission is an attestation on the product (or specific proof, if scanned). It's marked private — only admins can read it.

Q: Can I have different forms per product? A: Currently feedback is configured per-collection. Per-product overrides are on the roadmap.

Q: How do customers receive my reply? A: When admin replies launch, we'll send via SmartLinks comms (email) and provide an in-app thread page they can return to.

Q: Is this the same as the NPS app? A: No — NPS is a single 0–10 score. Feedback is for structured forms with multiple field types, optional contact, and replies. Use both side-by-side.