Social Links — User Guide

Welcome! Social Links is the friendly little app that gathers all of your brand's social profiles — Instagram, TikTok, YouTube, LinkedIn, X, Facebook, and friends — into one tidy, on-brand list that you can drop almost anywhere your customers might be looking.

This guide walks you through everything you need to know, in plain language. No jargon, promise.

What is Social Links?

Social Links is a small, focused app with one job: show people where to follow your brand. You configure your profiles once, and they appear:

• on a clean, mobile-friendly public page
• inside widgets (small previews) you can drop on a homepage, a product page, or a hub
• inside containers (the full experience embedded right in another page — no iframe needed)
• in footers, link-in-bio pages, landing pages, or anywhere else the SmartLinks platform lets you embed an app

The clever bit: you can attach conditions to any link, so different profiles show up for different audiences — by language, country, or device. One setup, many local experiences.

Getting started (the 2-minute setup)

1. Open the Social Links admin for your collection.
2. Click Add link and pick a platform from the list (Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Threads, Pinterest, Snapchat, WhatsApp, Telegram, Discord, Twitch, GitHub, Spotify, Apple Music, and more).
3. Paste in the profile URL (e.g. https://instagram.com/yourbrand).
4. Optionally tweak:
   • Label — a friendly name shown to users (defaults to the platform name, in their language)
   • Call-to-action — e.g. "Follow us", "Watch on YouTube"
5. Drag links to reorder them — the top one shows first.
6. Hit Save. That's it. Your changes appear live on every surface.

You'll see a live preview on the right of the admin while you edit, so you always know what your audience sees.

Day-to-day usage

Editing a link

Click any link row, change the URL, label, or CTA, and save. Changes go live immediately — no rebuild, no wait.

Reordering

Grab the handle on the left of any link and drag. The order you see is the order your audience sees.

Removing a link

Click the trash icon. (Don't worry — you're only hiding the link from this app's config, not deleting your actual social account!)

Hiding a link temporarily

Toggle it off instead of deleting. Handy for seasonal campaigns or accounts you're pausing.

Conditional links (the secret weapon)

This is where Social Links gets clever. Each link has a Conditions button. Click it and you can say things like:

• "Only show this WeChat link to visitors in China."
• "Show this French Facebook page only when the page is in French."
• "Hide TikTok on desktop, show it on mobile."
• "Only show our LinkedIn between 9am and 6pm on weekdays." (okay, you probably won't, but you could)

Why this matters: a global brand can keep a single set of social links and still send people to the right local profile. No duplicate apps, no messy logic — one config, many audiences.

Conditions support:

• Language — based on the viewer's chosen language
• Country / region — derived from the viewer's locale
• Device — phone, tablet, desktop
• Date / time windows — for campaigns

If a link has no conditions, it shows to everyone. Simple.

Where Social Links can appear

1. The public page (full experience)

A standalone, mobile-first page at your app's public URL. Great for QR codes, link-in-bio, business cards, and printed materials.

2. Widgets (lightweight previews)

Drop a small, embeddable preview into another SmartLinks app, a portal homepage, a product page, or a brand hub. Three sizes:

Widgets are tiny (~10KB) and load instantly.

3. Containers (full app, embedded)

If you want the full Social Links experience inside another page (no iframe, no popup), use the container. The host page passes context in, and Social Links renders inline.

4. Footers, hubs, and partner pages

Because widgets and containers are standard SmartLinks bundles, any host that supports SmartLinks embeds can host them: site footers, partner microsites, brand hubs, in-app drawers, you name it.

Theming

Social Links inherits the brand theme from the parent platform automatically — colors, fonts, dark mode. You don't need to configure anything. If your brand's theme changes, Social Links follows along.

The admin uses a neutral palette on purpose, so it never fights with the host platform's chrome.

Tips & best practices

• Keep it short. 4–8 links is the sweet spot. More than that and people stop scanning.
• Lead with your strongest channel. Put the platform you're most active on first.
• Use clear CTAs. "Follow us on Instagram" beats "Instagram" every time.
• Match the audience. Use conditions to route Japanese visitors to your JP TikTok, English visitors to your global one.
• Test the widget sizes. Compact looks great in footers; large is better for hero sections.
• Preview before you publish. The live preview in the admin reflects exactly what users will see.

FAQ

Do I need to add tracking codes to my links? No. Social Links uses the platform's session-based tracking automatically. Just paste plain URLs.

Can I add a custom platform that isn't in the list? Yes — choose Custom as the platform, give it a label and an icon (or upload your own), and paste the URL.

What happens if a link's conditions don't match? It's silently hidden for that viewer. Other links still show.

Can two team members edit at the same time? The last save wins. We recommend coordinating — the changes are quick, so it's rarely an issue.

Is there a mobile admin? Not yet. Social Links is a display app — there's no on-the-ground operator workflow that requires a mobile admin. If that ever changes, we'll add one.

How do I embed a widget on my own site? Ask your SmartLinks platform admin — they can generate the embed snippet for you, choosing the size and which collection to point at.

Need help?

Reach out to your SmartLinks contact, or check the docs at docs.smartlinks.app. Happy linking! 🔗